Ben Zandvliet with: The Customer's Thinking Process - Stop Persuading, Start Guiding .

Ben Zandvliet | Why “Too Expensive” Isn’t a Pricing Problem Resistance rarely stems from the price itself, but often arises earlier in the conversation. In this keynote, Ben shows how objections arise, why purchase hesitation is...

Ben Zandvliet – Leadership in the Sales Conversation: From Just Being Nice to Taking the Lead Many salespeople want to help their customers and maintain a good relationship. But when are you just being nice, and when do you truly take...

Ben Zandvliet – The Value Strategy: Structuring Decision-Making Without Price Pressure How do you ensure that customers make choices based on value rather than price? Ben Zandvliet guides executives, sales leaders, and professionals...