Sales: Masterclass - The Value Strategy

Expert, Trainer/Coach

2,5 hours

NL

Customer focus,
Sales and customer focus,
B-to-B,
Relationship marketing

Influence,
Connect,
Inspire

Ben Zandvliet – The Value Strategy: Structuring Decision-Making Without Price Pressure

How do you ensure that customers make choices based on value rather than price? Ben Zandvliet guides executives, sales leaders, and professionals through an interactive session in which the Value Strategy is directly applied to real-world situations within their own organizations.

Participants explore where price pressure arises and learn how to better structure their conversations. The focus is on creating value, building trust, and reaching clear agreements, without always making price the central issue.

What will be covered?
- Applying the SPORT methodology to your own sales process.
- Analyzing price pressure within your own organization.
- Structuring conversations to reach clear agreements and secure commitment.
- Consciously managing different roles and leadership during commercial conversations.

Practical information:
Duration: 2 to 3 hours
Group size: up to 20 participants

A practical and interactive session for professionals who want to improve their skills in commercial conversations and learn to focus on value rather than price.

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