Sales: Leadership in the Sales Conversation

Expert, Trainer/Coach

1 hour

NL

Networking,
Sales and customer focus,
B-to-B,
Relationship marketing

Team Building,
Connect,
Inspire

Ben Zandvliet – Leadership in the Sales Conversation: From Just Being Nice to Taking the Lead

Many salespeople want to help their customers and maintain a good relationship. But when are you just being nice, and when do you truly take the lead in a conversation? In this keynote, Ben Zandvliet shows how you can conduct better sales conversations through greater role awareness, active listening, and a clear structure.

Through three roles—friend, trainer, and coach—participants discover how to adapt their approach to the situation and the client’s needs. In this way, they learn to guide conversations naturally, without dominating the conversation or constantly having to chase after the client.

What will participants learn?
- The difference between the three roles: friend, trainer, and coach.
- Listening on three different levels.
- How to steer a conversation without dominating the client.
- Why frequent follow-ups can sometimes be a sign that a conversation hasn’t been sufficiently guided.

What are the benefits?
- Better and more effective sales conversations.
- Less time spent chasing after clients.
- More peace of mind, clarity, and structure in the sales process.

Duration: 45–60 minutes

An inspiring keynote for sales professionals who want to conduct conversations with greater confidence and awareness and better guide clients toward a decision.

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