Sales: Objections Unmasked

1 (solo) performer

Indoor and outdoor

Trainer/Workshop

1,5 hour

Normal stage

NL

Ben Zandvliet | Why “Too Expensive” Isn’t a Pricing Problem

Resistance rarely stems from the price itself, but often arises earlier in the conversation.

In this keynote, Ben shows how objections arise, why purchase hesitation is often confused with counterarguments, and how to build trust and commitment without applying pressure.

What will the audience learn?
- How objections arise as early as the initial stages
- What “buyer’s hesitation” really means
- Why “test closers” are more effective than traditional closing techniques
- How to address doubts without applying pressure

The result:
- Less need to defend your position
- More commitment
- Less endless follow-up

Duration: 45–75 minutes

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