Lecture by: Paul Moers Inspiring lecture on the bestseller Serving is the new gold. The great opportunity to really win over and retain customers.

An inspiring lecture with lots of humour that gives a clear picture of the situation in the Dutch retail sector

Lecture of 50 minutes on the need to innovate. Shows concrete tools and insights. Ideal for inspiring management meetings where, in addition to content, you can also laugh. Based on the bestseller De wet van de Paracetamol.