Marketeers: professionals of verleiders?

Expert, Guru / Thought leader

1 hour

NL

Sales and customer focus,
Consumers,
B-to-B,
Online Marketing

Influence,
Inspire,
Motivate

This inspiring session by William van Vessem is a humorous and incisive dialogue with the audience and paints a highly relatable picture of the role—both positive and negative—of the so-called self-assured marketer. With numerous examples from everyday marketing practice, the audience will gain a fantastic insight into the—sometimes controversial—role of marketers, and by the end of the session, we’ll all come to the same conclusion:
Is the marketer a professional or a seducer?

My session will get the audience thinking about the role of the marketer, and they’ll be able to learn from this story—but also relate it to their own experiences.
Based on my story, attendees can take a good, hard look in the mirror at what their role as so-called professionals actually is.
A must-attend event for marketers, sales professionals, communications professionals, account managers, brand managers,
product managers, and area managers.
I personally fulfill the following roles within the marketing profession:
Marketing Consultant/Strategist, Trainer, Author, NIMA A, B, C Instructor (SRM/NCOI), Owner of Wave Marketing Consultancy, Owner of Marketinglandschap (Certified NIMA-C Trainer), Inspirational Speaker, including via Showbird.

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