AI as a Driver of Growth in Marketing

Entrepreneur, Strategist

1 hour

NL, EN

Strategy,
Change management,
Innovation,
AI

Inspire,
Dealing with change,
Inform

For a long time, AI in marketing was all about speed. The same work, but done faster. That’s no longer the interesting conversation. The real conversation is about this: AI is driving down costs in areas where they’ve always been too high. As a result, segments of your market are becoming worthwhile for the first time. No more fierce competition for the same customer—instead, new territory where you’re the first to arrive. That’s what this keynote is about.

Most companies are competing in the same space, for the same customers, using the same resources. It’s like a crowded soccer field. AI is expanding the boundaries of the playing field. It’s opening up space that wasn’t there before: markets that no one was serving, customers who fell outside the system, and offerings that didn’t yet exist as a category. This keynote isn’t about which AI tool you should buy. It’s about the bigger question: where is that new territory in your market, and how can you be the first to get there, before the rest catch on?

For executive boards and management teams, for entrepreneurs, and for business and industry associations. For people who are tired of being told which AI tool to use, and who want the real conversation: what new territory can you capture with it right now?

Patrick J.H. Giese is a marketing strategist and co-owner of Dogfight. With over twenty-five years of experience, he’s someone who doesn’t just talk—he builds. No jargon, just clear choices. He brings the strategic narrative to the boardroom and makes it so concrete that you can get started on it first thing Monday morning.

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