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45 min
NL, EN
See things from the consumer's perspective and discover why one package ends up in the shopping cart while another stays on the shelf.
The brain is lazy—and especially so at the supermarket. A shopper makes dozens of choices in just a few minutes and gives almost none of them a second thought. If you know how those quick choices are made, you can influence them.
Tim Zuidgeest takes you on a safari through the store. Using eye-tracking, you literally see through the customer’s eyes. Where does their gaze land first? What do they skip over, and what do they ultimately pick up?
Is eye level really the buying level? And which colors, shapes, and claims on packaging evoke the associations that lead to sales? (And which ones don’t?)
You’ll go home with concrete insights for your shelves, your packaging, and your store. The examples
come from research conducted for brands you see every week at the supermarket.
Bio
Tim Zuidgeest is co-founder of Unravel Research, an award-winning neuromarketing agency. Together with his colleagues, Tim researches why consumers make the choices they do for brands such as Heineken, Albert Heijn, and Nutricia. After all, do consumers always tell the truth?
Reviews
, POBD
Tim Zuidgeest gave an inspiring session on neuromarketing, showing in a clear and accessible way how the customer's brain works and what unconsciously influences behavior. With practical examples and smart insights, he made it directly applicable for entrepreneurs. The reactions were unanimously enthusiastic. Members went home with concrete and sometimes surprising ideas and solutions that they can immediately use in their own store.
, Alieke
Tim is an inspired expert who knows how to convey his mindblowing facts about neuromarketing well. The audience hangs on his every word.
, Kader
What an incredibly fun Lunch&Learn it was! Had tremendous positive feedback from my colleagues. Fun/relevant content and energetic vibe.
, Peggy
When you attend a presentation by Tim, you don't get to hear bullshit but scientifically proven facts & figures.
, Bert
Tim, I just wanted to say that you did save my day a little bit with your cool presentation.
€ 2.700,-
act price ex 21% VATThe request is non-committal.
Artist will respond with question/proposal.
After that, you can complete the booking.
Artist responds normally within 4 hour
Artist responds normally within 4 hour.
