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45 min
NL, EN
Why Your Brand Will Become More Important in an Agent-Driven Future.
More and more consumers are asking ChatGPT which pair of jeans, insurance policy, or coffee machine they should buy. They get an answer without ever visiting your website. So which brand does the AI choose? And what happens if the consumer already has a preference?
Tim opens this talk with a magic trick your brain can’t explain. That might seem strange. But there are more similarities between the brain and AI than you’d expect at first glance.
After all, they’re both prediction machines. And if you know how these machines work, you can influence them. We’ll take—almost literally—a look inside the brain. Why does Coca-Cola beat Pepsi, even though Pepsi scores better in a blind taste test? And how do
you ensure your brand comes to mind the moment someone thinks of your category?
Drawing on neuromarketing research and scientific insights, Tim demonstrates in this talk that the more brain space you capture, the more you’ll sell.
What can you expect to see? Think brain scans of TV commercials, Byron Sharp, and plenty of fun facts!
The key takeaway: in a world full of AI assistants, the brand that wins is the one that’s in two minds—the consumer’s and the AI’s.
Bio
Tim Zuidgeest is the co-founder of Unravel Research, an award-winning neuromarketing agency. Together with his colleagues, Tim researches why consumers make the choices they do for brands such as Heineken, Albert Heijn, and Nutricia. After all, do consumers always tell the truth?
Reviews
, POBD
Tim Zuidgeest gave an inspiring session on neuromarketing, showing in a clear and accessible way how the customer's brain works and what unconsciously influences behavior. With practical examples and smart insights, he made it directly applicable for entrepreneurs. The reactions were unanimously enthusiastic. Members went home with concrete and sometimes surprising ideas and solutions that they can immediately use in their own store.
, Alieke
Tim is an inspired expert who knows how to convey his mindblowing facts about neuromarketing well. The audience hangs on his every word.
, Kader
What an incredibly fun Lunch&Learn it was! Had tremendous positive feedback from my colleagues. Fun/relevant content and energetic vibe.
, Peggy
When you attend a presentation by Tim, you don't get to hear bullshit but scientifically proven facts & figures.
, Bert
Tim, I just wanted to say that you did save my day a little bit with your cool presentation.
€ 2.700,-
act price ex 21% VATThe request is non-committal.
Artist will respond with question/proposal.
After that, you can complete the booking.
Artist responds normally within 4 hour
Artist responds normally within 4 hour.
