From Apple to Apple

Expert, Writer / Author

1 hour

NL

Strategy,
Entrepreneurship,
Identity / Brand,
Nutrition

Energize,
Inspire,
Motivate

Wat hebben een appel, Nike en Netflix met elkaar gemeen? Meer dan je denkt. In deze unieke lezing onthult Groentebroer en auteur Gert den Haan hoe fruit een voorbeeld is voor de grootste marketeers ter wereld, met verrassende lessen over marketing, klantgedrag en ondernemerschap.

During this surprising and inspiring lecture, author Gert den Haan (one of the brothers behind Groentebroer.nl and author of the book De Fruitformule) takes you into the hidden world of fruit. Where most people see fruit as something to eat, Gert sees a collection of ingenious strategies to attract attention, build relationships and spread messages.

Using recognizable examples from both nature and business, you will discover how successful brands often use the same principles as fruit. Why did Nike become big with Michael Jordan? Why does Google give away so much for free? Why does Netflix manage to hold your attention for so long? And why do these strategies turn out to be surprisingly similar to how fruit spreads and survives?

With humor, wonder and practical examples, Gert shows how entrepreneurs, marketers and organizations can learn from the smartest marketers on earth: fruit.

The lecture is suitable for business associations, business clubs, service clubs, companies and other organizations looking for an original speaker with a unique story.

Topics covered include:
- Marketing and brand building
- Customer behavior and seduction
- Entrepreneurship and growth
- Innovation and positioning
- Nature's surprising lessons

A lecture that makes visitors look differently at marketing, entrepreneurship and the fruit in their fruit bowl.

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