B2B digital selling 2.0

Trend Watcher, Entrepreneur

1 hour

NL, EN

Customer focus,
Sales and customer focus,
B-to-B,
Relationship marketing

Energize,
Inspire,
Dealing with change

Sales bij B2B bedrijven wordt steeds onpersoonlijker. Flitsende websites, productpush content, marketing automation, chatbots….en het salesteam krijgt een LinkedIn knoppen training…. Maxim denkt dat het anders kan. 15 jaar geleden richtte hij B2B leadgeneratie specialist prospex op. Inmiddels is prospex met 50 collega's actief in 6 landen voor ruim 60 klanten. Maxim doet jaarlijks benchmarkonderzoek onder honderden B2B marketing en sales directeuren. In zijn presentaties en boardroom workshops neemt hij zijn publiek dan ook mee in wat de koplopers uit dat onderzoek anders doen. Hij daagt je uit en neemt je mee in de nieuwe wereld van marketing en sales. Leg jouw lastige cases voor. Waarom is die ene verkoper in ons team wel succesvol? Wat is dat gat tussen marketing en sales nu precies?

The days of product push and cold calling are definitely over. But not only the market is changing, sales channels and technology are moving with it. Besides phone and mail, new channels like social and web are crucial for sales success. The buying process is becoming increasingly digital, and this is having quite an effect on B2B sales strategy. Because prospects have access to more sources of information, people are already well informed in the orientation phase. As a result, power is increasingly shifting toward the buyer. Anyone who wants to lead in B2B sales will therefore have to be successful in that important orientation phase, but also hit their stride in the consideration and decision phase.

The new world of sales requires a transition to social and digital. Success in sales is the result of your ability to develop a warm relationship with your prospects. Nothing has changed about that. The question is how you stay relevant to your target group in the new world, which tools and resources you can best use and which new skills it requires from sales. If you want to benchmark your team anonymously, complete Maxim's own benchmark survey for free and receive a free personal benchmark report.

Lectures and boardroom workshops
Maxim's lectures and boardroom workshops are not only informative, but also tailored for companies in the B2B sector with a sales organization and high-growth companies in the tech and IT industry. With his presentations, Maxim aims to inspire and motivate his audience to implement new ideas and improve their sales strategies.

Share this act