Consumer Psychologist Patrick Wessels

Expert, Scientist

1 hour

NL, EN

Behavior change,
Behavioral science,
The Brain / Neuroscience,
Psychology / Brain

Influence,
Inspire,
Inform

Engaging and insightful keynotes and presentations by consumer psychologist Patrick Wessels. Accessible, evidence-based, and directly applicable to marketing, communication, and strategy. Covering topics such as money, marketing, psychology, consumer behavior, and everything related to understanding consumers.

Organizations that truly understand how people make decisions make better choices, communicate more effectively, and achieve stronger results. Book Patrick Wessels for an inspiring keynote filled with practical examples and insights that audiences can apply immediately, regardless of their role or experience.

"Those who learn to observe and think like a consumer psychologist make better decisions."

Why companies and organizations book Patrick Wessels:

✔️ Combines behavioral psychology with practical, real-world examples
✔️ Makes complex theories accessible and actionable
✔️ Speaks for companies, business clubs, universities, and colleges
✔️ Regularly appears as an expert on platforms such as RTL News, NOS Journaal, BNR Radio, and Radio 1
✔️ Brings a strong academic foundation while remaining practical and engaging
✔️ Provides insights that directly influence decision-making, behavior, and results

"Thank you so much, Patrick! The team was extremely enthusiastic and really appreciated how comprehensive and practical your presentation was."
Anna Kuijpers, Human Technology Research, Ahold Delhaize

Keynotes and lectures (customized presentations available)
1. Why Consumers Make Irrational Decisions (and How You Can Respond)
The core idea

People believe they make rational decisions. In reality, our choices are largely driven by unconscious biases and contextual influences.

What you'll learn
The most important cognitive biases that influence behavior and decision-making
Why consumers often don't choose the objectively "best" option
How framing, pricing, and context shape decisions
After this keynote
Teams better understand why campaigns or strategies sometimes fail
Organizations make decisions based on actual human behavior rather than assumptions
Marketing becomes more effective and evidence-based
2. Money Does Buy Happiness (If You Know How to Spend It)
The core idea

More money does not automatically lead to greater happiness—but the way we spend it certainly can.

What you'll learn
Why people consistently make poor financial decisions
How spending habits affect happiness and life satisfaction
Which choices genuinely contribute to a better life
After this keynote
Audiences gain a new perspective on money and personal choices
Organizations better understand financial behavior
Policies, products, and communication strategies can be designed more effectively

Tip: Combine this keynote with Patrick's book Money Does Buy Happiness (If You Know How to Spend It).

3. Voting with Your Wallet: Why We Say A but Do B
The core idea

Most people want to make sustainable and conscious choices. Why, then, do our actions often fail to match our intentions?

What you'll learn
Why intentions and actual behavior rarely align
Which psychological mechanisms prevent behavioral change
How to influence behavior effectively without creating resistance
After this keynote
Organizations better understand the gap between attitudes and behavior
Campaigns become more realistic and effective
Impact increases without relying on moral pressure or judgment

Tip: Combine this keynote with the book Voting with Your Wallet.

"Patrick delivered an excellent opening session for our students. His lecture created an inspiring start to the semester."
Stijn, Lecturer in Commercial Economics and Communication, HZ University of Applied Sciences

About Patrick Wessels

Patrick Wessels is a consumer psychologist, keynote speaker, and author of Money Does Buy Happiness (If You Know How to Spend It) and co-author of Voting with Your Wallet.

He writes columns for publications including De Ondernemer, BusinessWise, and MAX Vandaag, and previously contributed to RTL Z. Patrick is regularly featured in the media, including appearances on RTL News, NOS Journaal, BNR Radio, Radio 1, and Radio 538.

In his keynotes, Patrick translates scientific research into relatable examples and practical applications that audiences can immediately implement.

Practical Information
Duration: 30 to 60 minutes
Language: Dutch (English available upon request)
Customization: Content tailored to the audience and industry

"What a fantastic presentation—engaging, inspiring, and incredibly clear."
Leonie van Dijk, podcast psychologist

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