Verkopen op Topniveau

Trend Watcher, Experience expert

2 hours

NL

Startups and Scale-ups,
Identity / Brand,
Sales and customer focus,
B-to-B

Influence,
Motivate,
Inform

The days of awarding are over. Customers compare, analyze and decide rationally.
The question is simple: why should they choose you? This interactive presentation gives sales professionals insight into how to really make a difference in modern B2B sales. No tricks, but a well thought-out approach that is directly applicable in practice.

You will discover how to:
- Get more grip on the sales conversation
- Create value instead of giving discounts
- Get to the heart of customer needs faster
- Win deals on content, not price

This session is energetic, confrontational and practical. Participants go home with insights that immediately lead to better conversations and more results.

Why do some sales professionals structurally win deals and others do not?

Ruud Stoelhorst, founder of By Objectives, has been helping organizations make the difference in a demanding B2B market for over 20 years. With experience at over 400 clients, he knows exactly what works in modern sales. His approach is energetic, confrontational and directly applicable, focused on visibly better behavior and measurable results. His starting point: New Sales at the Highest Level.

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