1 hour
NL, EN
Menno Beker shows how reviews, ratings, customer feedback and big data can be turned into sharper decisions, stronger reputation and commercial growth. In an energetic keynote, he makes Reputation Intelligence practical for leaders in hospitality, destinations, real estate and customer experience. No abstract data talk, but clear examples, sharp insights and a touch of humour.
What do online reviews, ratings and customer feedback really say about your business, destination or brand? Menno Beker helps audiences see reputation not as a marketing detail, but as a strategic asset.
In this keynote, Menno shows how organisations can use Reputation Intelligence to understand customer behaviour, improve decision-making and create commercial growth. He connects data, AI, reviews, sentiment and real-world business examples in a way that is practical, energetic and easy to understand.
With more than 27 years of entrepreneurial experience, Menno brings sharp stories from hospitality, destination marketing, real estate, customer experience and digital transformation. He explains how messy online feedback can become useful management information, and why the smartest organisations listen to their customers before the market forces
them to.
This keynote is ideal for events about:
- Hospitality and customer experience
- Destination marketing and tourism
- Reputation management
- AI and data-driven decision-making
- Commercial growth through customer insight
- Leadership, entrepreneurship and innovation
Audiences will learn:
- how reviews influence trust, choice and revenue;
- how to turn customer feedback into concrete action;
- why reputation data is often an early warning system;
- how AI can help make sense of large amounts of feedback;
- what organisations can do tomorrow to improve reputation and performance.
Menno’s style is practical, direct and engaging. Expect useful insights, recognisable examples and enough humour to keep the data people awake and the non-data people still in the room.
Reviews
, Melody
Menno Beker delivered a knowledgeable and relevant session on online reputation and the role of reviews in the hospitality industry. His insights were practical and aligned well with the event's objectives. To further enhance impact, closer alignment with the team and more interaction within the workgroups would have been beneficial. This also highlights an opportunity for us to better integrate external speakers into the program going forward. Overall, we appreciate Menno's contribution and the perspective he brought.
, L.G.J
Not easy to embrace the full framework of review data in relatively simple terms. Menno, has managed to unlock in a practical way from a to z the core concepts, applications and functions of review data along with very practical examples to actually get started with making these unique sources of information "actionable.
, James Dixon CEO Visit Group
Menno was one of the keynote speakers at the Visit Summit in Sweden. With his vision on data and reputation, he managed to inspire the audience while giving them concrete tools. A great speaker who knows how to flawlessly capture the essence of the discussion.
, Karl Wöber (Module University Vienna)
So many insights into what reputation can do for a destination. Menno delivered with a perfect mix of data, humor, and passion. His lecture was both inspiring and practical, showing how reputation intelligence can truly transform the way destinations position themselves. A valuable session for academics, practitioners, and policymakers alike.
, Floris Hülsmann - Naamexpert bij Namarama
Menno gives wonderful examples from his work and knows how to inspire you to take another sharp look at your own feedback. Because it's not just about you ... it's also about the people around you. The hotel cleaning company can make or break the place. And who else is watching your reviews and what effect does that have? And how do you actually react to a bad review?
from € 750,- from
act price ex 21% VATThe request is non-committal.
Artist will respond with question/proposal.
After that, you can complete the booking.

