Yousri Mandour - Strategy of the Cancer

Writer / Author, Guru / Thought leader

1 hour

NL, EN

Strategy,
Change management,
Customer focus,
Innovation

Connect,
Inspire,
Dealing with change

Drs. Yousri Mandour, best-selling author and lecturer at Nyenrode Business University, among others, presents an inspiring approach for organizations seeking to grow and innovate in a rapidly changing world. He is the author of the award-winning management books "The Strategy of the Lobster" and "How to Renew Your Business Model!"

Every organization wants to still exist five years from now, and if possible be even more successful than it is today. This does not happen automatically, so plans are made and strategies are devised. Countless of them. But why do they fail so often? Why is it so difficult to really innovate? Why does it almost always stick to optimizing existing processes and implementing small improvements in services? And more importantly, how do we break through this?

In his keynote, Yousri convincingly shows that you can only really change and innovate if you can embrace an uncomfortable feeling, organize the renewal process separately and dare to cannibalize. Exactly as a lobster does when it wants to grow.

"An eye-opener as well as a concrete approach to creating a futureproof strategy, against the current."

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