Innovate: Thriller or Good Vibrations?

Expert, Entrepreneur

45 min

NL

Leadership,
Strategy,
Creativity,
Music

Inspire,
Dealing with change,
Personal effectiveness

in the interactive master class "Innovate: Thriller or Good Vibrations?" Carlo de Wijs and Rody Vonk share lessons from a century of the music industry to strengthen innovation in your organization. Discover how creative breakthroughs, such as the Sony Walkman and Spotify, came about and learn practical tools and insights to overcome barriers and accelerate innovation. This session is designed for professionals who are open to new ways of thinking and want to be inspired by examples outside their own industry.

Rody Vonk, expert in creativity and innovation and Carlo de Wijs, pioneer in music innovation, take you through an inspiring and interactive presentation in which they translate innovations from 100 years of the music industry to the business world. How did breakthroughs like the Sony Walkman and Spotify come about? What is so innovative about Michael Jackson's song "Thriller"? What role do serendipity, improvisation and experimentation play in successful innovations? And above all, what lessons can you learn from this if you want to innovate as a company or organization?

Rody helps companies use methodologies such as Design Thinking, Lean Startup and the FORTH innovation method to break through innovation barriers. Carlo, developer of the modular Hammond organ, works with an ASML expert, among others, to connect music and technology in a groundbreaking way. Together, they combine their expertise in a stimulating presentation full of inspiring stories, music and immediately applicable insights.

Suitable for corporate conferences, innovation events and team building days, this session offers not only inspiration but also concrete tools to accelerate innovation.

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