45 min
NL, EN
Boost your conversion rate with insights from neuroscience. Learn how to use neuromarketing to increase your conversion rate and revenue.
Visitors often abandon a site for reasons they can’t quite put their finger on. A button that’s just not noticeable enough. Too many choices. A price that feels higher than it actually is. You rarely solve these issues with a completely new design. It’s usually in the details.
In this talk, Tim Zuidgeest shares practical tips from neuromarketing that you can apply right away. Why does a photo of someone looking at your button work better than one of someone looking into the camera? How many options can you offer before the brain tunes out? And how do you make a discount really feel like a good deal (and why does almost everyone get this wrong)?
You’ll go home with a
list of ideas you can test the very next day. Most can be implemented in an afternoon, and they can significantly boost your conversion rate.
Bio
Tim Zuidgeest is co-founder of Unravel Research, an award-winning neuromarketing agency. Together with his colleagues, Tim researches why consumers make the choices they do for brands such as Heineken, Albert Heijn, and Nutricia. After all, do consumers always tell the truth?
Reviews
, POBD
Tim Zuidgeest gave an inspiring session on neuromarketing, showing in a clear and accessible way how the customer's brain works and what unconsciously influences behavior. With practical examples and smart insights, he made it directly applicable for entrepreneurs. The reactions were unanimously enthusiastic. Members went home with concrete and sometimes surprising ideas and solutions that they can immediately use in their own store.
, Alieke
Tim is an inspired expert who knows how to convey his mindblowing facts about neuromarketing well. The audience hangs on his every word.
, Kader
What an incredibly fun Lunch&Learn it was! Had tremendous positive feedback from my colleagues. Fun/relevant content and energetic vibe.
, Peggy
When you attend a presentation by Tim, you don't get to hear bullshit but scientifically proven facts & figures.
, Bert
Tim, I just wanted to say that you did save my day a little bit with your cool presentation.
€ 2.700,-
act price ex 21% VATThe request is non-committal.
Artist will respond with question/proposal.
After that, you can complete the booking.

