Behavior & Influence - Diede Vendrig

45 min

NL, EN

Why don’t people do what they say, and why don’t they say what they do? Behavioral psychologist, neuromarketer, and author Diede Vendrig takes you on a journey into the surprising world of human behavior. With humor, relatable examples, and scientific insights, she shows how our subconscious mind makes choices and influences our behavior.

As a co-owner of the behavioral consulting firm Unravel Behavior, Diede works with organizations every day to bring about behavioral change. Her lectures, workshops, and training sessions are therefore grounded in knowledge and practical experience.

Together with Tom van Bommel, she wrote the book *Daar trap ik niet in* (*I’m Not Falling for That*), about seven forces that influence our behavior and how you can apply this knowledge. On stage, Diede translates complex theories into understandable and practical insights you can put to use right away.

Popular topics:
- Neuromarketing and nudging
- Behavioral change and motivation
- Persuasive communication and copywriting
- Conversion optimization and UX

Each session is tailored to the industry, target audience, and client’s specific needs.

Also a singer:
In addition to her work as a speaker, Diede is a singer. You may know her from her appearance on *The Voice of Holland* (2026) or from her own music on Spotify under the name Dyde. A combination of a lecture and a musical performance is also available upon request.

Looking for a speaker who will surprise and inspire your audience and offer a fresh perspective on human behavior?

With Diede Vendrig, you’ll gain knowledge, humor, and relatable insights.

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