Social selling for professionals

Expert, Trainer/Coach

1,5 hour

NL, EN

Strategy,
B-to-B,
Relationship marketing,
AI

Inspire,
Motivate,
Personal effectiveness

How can you make sure the right people get to know you without having to constantly sell? In this inspiring session, you’ll discover what social selling really is and how you can generate qualified leads through visibility, trust, and genuine interest. LinkedIn plays an important role in this, but social selling goes far beyond LinkedIn alone.

Many professionals are skilled in their field, but they still aren’t sufficiently visible to the people who need them. At the same time, traditional sales feel forced to many people. They don’t want to constantly be selling, making calls, or chasing after potential customers.

Social selling offers a different approach. It’s about being visible, sharing value, helping people, and building relationships. You give something away without immediately expecting anything in return. That’s precisely what builds trust and allows business opportunities to arise naturally.

During this inspiring 90-minute session, participants will discover what social selling really means. They’ll learn how to shift from cold outreach to warm outreach and how to identify opportunities within their existing and new networks.

LinkedIn is a key part of the session. Among other things, we’ll explore the power of a strong LinkedIn profile, strategically expanding your network, sharing relevant content, and smartly searching for interesting connections. Depending on the target audience, topics such as LinkedIn Sales Navigator, personal branding, AI, and commercial follow-up can also be included.

The content is tailored to the organization and the participants in attendance. An intake session is therefore conducted beforehand. During the session, we’ll review a few LinkedIn profiles in real time so participants can immediately see what works well and where opportunities still lie.

By the end of the session, participants will know:

• What social selling really entails;
• How to increase their visibility without constantly trying to sell;
• How to generate warm leads from their network;
• What role LinkedIn plays in social selling;
• How to identify sales opportunities sooner;
• How to build trust based on genuine interest.

Participants will also receive access to an e-learning course that allows them to improve their LinkedIn profile on their own.

The session is suitable for entrepreneurs, sales professionals, marketing professionals, management teams, and business service providers, such as attorneys, notaries, advisors, and consultants.

Remco Rijgersberg combines years of hands-on sales experience with expertise in social selling, LinkedIn, and AI. His approach is personal, practical, and immediately applicable. No hard-sell tactics—just a way of working that suits professionals who want to grow by leveraging their knowledge and network.

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