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1 hour

NL, EN

HR,
Change management,
Behavior change,
Stress management

Regularly, attempts to change behavior and (organizational) culture have failed before they have even begun. This talk explains why this is so and how lasting change can be achieved.

Illogical behavior leads to human suffering, stress-related complaints and high organizational costs. So why do we do it? Why do people, even smart ones, constantly behave illogically? Do we, business and private, exhibit illogical behavior even when we understand what would be better to do.
This master class answers not only these questions, but also what we can do to start behaving successfully on an ongoing basis. It describes how the hoob method works.

An accessible, practice-oriented and no-nonsense method for successfully guiding lasting culture and behavior change. It explains the logic of illogical behavior and why culture and behavior change is not a "snap problem.

Jeroen Peterse BSc. is creator and intellectual owner of the hoob method. This method, registered as a trademark in 2010, houses his years of experience as a behavior coach, director and interim behavior manager. The method is distinguished by effective integration of both cognitive and emotional coaching.

Everyone can benefit from the hoob method on a daily basis. It really isn't difficult. Being able to apply the hoob method makes organizations healthy, transforms negative stress into challenge and fulfills both personal and collective growth. and efficiency.

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