FIRESTARTERS! From Product to Beloved Brand

Expert, Trainer/Coach

2 hours

NL, EN

Success,
Startups and Scale-ups,
Entrepreneurship,
Identity / Brand

Influence,
Team Building,
Inspire

Jasmijn has built brands that are taking the world by storm. And the best part? You can, too. In her energetic workshop, you’ll discover smart ways to grow brands. You’ll go home with a step-by-step plan, fun ideas, lots of energy, and most of all: excitement for tomorrow. Hello, Lovebrand!

Whether you’re a startup, a corporate entity, or a freelancer: a strong brand makes all the difference. In this energetic Firestart workshop, Jasmijn Rijcken shows you how to take your brand to new heights, get people moving, and build a loyal fan base. Jasmijn combines her experience as a creative entrepreneur and brand specialist with a healthy dose of creativity and practical knowledge. Expect inspiring entrepreneurial stories, smart exercises, and surprising ways to look at your brand and your market.

WHAT DOES THE WORKSHOP ENTAIL?
The session consists of 3 parts. Expect reactions like: “Wow!” and, above all: “We can do this, too!”
1. Inspiration
The workshop begins with Jasmijn’s own entrepreneurial stories. What worked? What went wrong? And what lessons can you learn from them? At first glance, these are mostly remarkable and sometimes hilarious stories. But behind every story lie concrete lessons about branding, growth, entrepreneurship, and business.
2. The Steps to a Strong Brand
Together, we’ll uncover the structure behind strong brands. You’ll learn the three steps that make every brand stronger, more appealing, and more relevant: Focus, Execute, Grow.
3. Your Firestart Plan
And then it gets personal. You’ll apply these insights to your own business, brand, and situation. In small groups, you’ll discover where your opportunities lie and turn inspiration into concrete actions.

WHAT WILL YOU WORK ON?
Topics include:
• Sharp positioning
• Standing out and captivating.
• Turning customers into true fans.
• A story that comes to life.

WHAT WILL YOU TAKE HOME?
• Concrete actions
Actions that fit your business, brand, and ambitions.
• New energy
A fresh perspective on your brand, new ideas, and above all: the motivation to get started.
• Your Firestart plan
A concrete step-by-step plan to make your brand stronger, more stable, and irresistible.
 
WHO IS THIS FOR?
For organizations that want to grow, change, or reinvent themselves. From startups to corporations and from B2B to B2C. For example, in lifestyle, construction, real estate, services, or employer branding. But also for personal branding.

WHAT BRANDS HAS JASMIJN BUILT HERSELF?
Jasmijn Rjcken built VanMoof bikes from scratch (from 0 to 700 million in annual revenue), Miskeen Streetwear (from nothing to “hottest fashion brand in the USA,” Soilmates Avo Oil (in 800 retail locations within 1 year)), and has also worked for corporations such as Nationale-Nederlanden. Her track record proves that her approach works across various sectors.

WHAT MAKES JASMIJN DIFFERENT FROM OTHERS?
Jasmijn speaks from experience. She’s been there herself and understands the dynamics of entrepreneurship, taking risks, making mistakes, and starting over. Everything comes directly from real-world experience. And she shows that building brands is the most fun thing there is. Plus: there are no rules.

WHAT KIND OF ENERGY DOES SHE BRING TO THE TABLE?
A lot. Jasmijn is known for her enthusiasm, direct style of speaking, and infectious energy. She energizes her audience, breaks down fixed ways of thinking, and helps people see their own organizations in a new light.

CAN WE TAILOR THE WORKSHOP TO OUR AUDIENCE?
Absolutely. It’s perfectly fine to call before you book. Jasmijn is happy to customize her session. The content can be tailored to the organization, the audience, the industry, and the challenge at hand.

In addition to this workshop, Jasmijn offers sessions on topics such as Power Branding, creative entrepreneurship, growth, innovation, and management. This can take the form of a one-hour keynote, a boardroom session, a workshop, an afternoon session, or a multi-day program. If needed, she’ll even turn it into a party with a fun quiz to wrap things up. Challenge her!

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