Cool Concept Scan - Ideation Workshop

1 (solo) performer

Indoor

Trainer/Workshop

3 hours

n/A

NL, EN

Guided by the four forms of value creation from the Innovation Matrix in the book The Growth Engine, we will work on new ideas and concepts for your category. We will learn about Connectivity - connecting more closely with your target group - and do a Cool Concept Scan in which we review dozens of successful concepts for inspiration. The end goal is to walk away with at least three new successful ideation concepts.

Value creation is about growing from within, driven by inventiveness, creativity but also sustainability, passion and conviction. Value creation and innovation is the greatest challenge there is in today's often saturated markets. This requires a balance between practical solutions and a deep understanding of what really affects people. Innovations that are not only functional, but also create an emotional connection. In the workshop we will consider questions such as:

What is Added Value Creation? / Sustainable growth and impactful strategies / Corporate storytelling -powerful stories that make brands stronger and connect with their target audience

A Cool Concept Scan is a large series of highly successful concepts - tailored to your category if desired - that we go through one by one with the question: can we learn something from this and adopt it for our brand? We discuss these concepts using the four planes of Innovation - Radical Innovation / Great Innovation / Smart Innovation / Strategic Innovation. In doing so, we create a complete picture of the category. The Cool Concept Scan is ideal for quickly arriving at excellent product, service, media and communication concepts and a great bucket of inspiration for your team.

Bio Rogier van Kralingen
Writer, speaker and musician Drs. Rogier van Kralingen (MsC / MsA) is a storytelling specialist and founder of boutique production house The Whole Story. He graduated in war propaganda and copyright besides being nominated several times and winner of the PIM Literature Prize with books on innovation, crowdsourcing, marketing, emotions, society, technology and media. His most recent book, The Whole Story, is a guide to all the principles of storytelling. He has created several hundred stories in the private, public, cultural, charitable and business worlds, with outputs including video, theater, podcast, press releases, biographies, design, personal publicity, script, music, film, journalism and branded content. Rogier is a former guest columnist for BNR Radio, published in all major Dutch dailies, widely read marketing blogger, qualified scriptwriter and student of Hollywood script guru Robert McKee. His knowledge of human emotions brings him to stages with theater, music and visually appealing lectures, not infrequently laced with a good dose of self-mockery.

Education and charitable organizations at reduced rates.

Key features
High speed, deep content / Experience from startup to publicly traded, in many categories B2B - B2C - in addition to public, charitable and cultural sector / Content in NL and EN

Books
The Whole Story (2023) / Mediastorm (2020) / Restart (2018) / The Outerweb (2015) / C2B Revolution (2011) / Emotional Innovation (2009) / Recession Marketing (2008) / The Growth Engine (2007)

Comments and Ratings
9.5 Johan Cruyff Academy / 8.5 Academy for Management / A-rated SCAD University USA / Master classes NIMA, Erasmus & Nyenrode / Keynote Designyatra Mumbai / Keynote Hello Academy / Keynote Fintech

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