Lecture Storytelling

Writer / Author, Guru / Thought leader

1 hour

NL, EN

Identity / Brand,
Creativity,
Innovation,
Movie / Theater

Connect,
Inspire,
Dealing with change

Popping and humorous lecture by writer, speaker, musician and producer Rogier van Kralingen, covering the key principles of Storytelling in a whirlwind of literature, film, brands, business, theater and, of course, music.

In the lecture Storytelling, we learn the key principles that apply to successfully building stories. We learn that we do not have to avoid friction and challenges precisely because they are better stored by a humanity that is always looking for new lessons to survive and prosper, We learn that "the journey is more important than the goal" where storytelling works as the most important "equipment for living" for our progress and success. We learn how transitions work and how stories help in transitions of our key persona, whether they are fictional characters or private brands, public entities or charitable and educational institutions. And we learn, in addition to a vast array of other principles about visuality, music, sender and receiver and current media use, especially how to get a much deeper connection with our intended audience.

Bio Rogier van Kralingen
Writer, speaker and musician Drs. Rogier van Kralingen (MsC / MsA) is a storytelling specialist and founder of boutique production house The Whole Story. He graduated in war propaganda and copyright besides being nominated several times and winner of the PIM Literature Prize with books on innovation, crowdsourcing, marketing, emotions, society, technology and media. His most recent book, The Whole Story, is a guide to all the principles of storytelling. He has created several hundred stories in the private, public, cultural, charitable and business worlds, with outputs including video, theater, podcast, press releases, biographies, design, personal publicity, script, music, film, journalism and branded content. Rogier is a former guest columnist for BNR Radio, published in all major Dutch dailies, widely read marketing blogger, qualified scriptwriter and student of Hollywood script guru Robert McKee. His knowledge of human emotions brings him to stages with theater, music and visually appealing lectures, not infrequently laced with a good dose of self-mockery.

Education and charitable organizations at reduced rates.

Key features
High speed, deep content / Experience from startup to publicly traded, in many categories B2B - B2C - in addition to public, charitable and cultural sector / Content in NL and EN

Books
The Whole Story (2023) / Mediastorm (2020) / Restart (2018) / The Outerweb (2015) / C2B Revolution (2011) / Emotional Innovation (2009) / Recession Marketing (2008) / The Growth Engine (2007)

Comments and Ratings
9.5 Johan Cruyff Academy / 8.5 Academy for Management / A-rated SCAD University USA / Master classes NIMA, Erasmus & Nyenrode / Keynote Designyatra Mumbai / Keynote Hello Academy / Keynote Fintech

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