Masterclass Storytelling

Entertainer / Artist, Writer / Author

4 hours

NL, EN

Creativity,
Design,
Literature,
Storytelling

Inspire,
Inform

In the Masterclass Storytelling writer, speaker, musician and producer Rogier van Kralingen builds from the very first second on your story, your media content and your mindset as a storyteller by taking your step-by-step through the most important lessons of Storytelling through the centuries and translating them directly into your contemporary practice.

What's a story? Why do we tell stories to each other? What is the best way to build and spread stories in these times? And what is unique about your own story?

Storytelling and content marketing are trends that organizations are now responding to en masse. But telling a story well is and remains just as difficult as ever, especially with all modern technology. It requires both media knowledge and an old-fashioned dose of magic. That's why writer, speaker, musician and communication scientist Rogier van Kralingen takes us into the whole story of storytelling. He deliberately ignores hypes and clichés and tells us how the best stories - from the past to the present and into the future - are told

As a participant in the lecture you will be taught the how, what and why of storytelling as few can: your story will be made live on the basis of input from the audience. Because not only does Rogier know the iron laws of storytelling from literature, music, brand, theatre, film and television, he also combines scientific knowledge with extensive experience with the hundreds of different entertainment and organisational stories he has created and told

Rogier shows us in a contrary, relativizing and often very humorous way how storytelling works in our time

The contents of the master class
1. The how and why of Storytelling
2. Strengthen storytelling skills
3. The contours of your new story
4. The right mindset for Storytelling

The results in practice
- More commitment from existing target groups and employees
- Better get in and stick with social partners
- Better culture and motivation among own staff
- A good story in attracting talent

Rogier van Kralingen is a PIM Literature Prize-winning writer, speaker, musician and (video & theatre) producer. He is founder of storytelling production company The Whole Story. He is also the largest marketing blogger in the country, published in all the major newspapers and guest columnist for BNR radio and Frankwatching

Books include The Growth Engine, Recession Marketing, C2B Revolution (editor), Emotional Innovation and The Outerweb.

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