showbird.com is the largest marketplace
for LIVE entertainment of NL en BE
for LIVE entertainment of NL en BE
3 hours
NL, EN
In the Masterclass Storytelling writer, speaker, musician and producer Rogier van Kralingen builds from the very first second on your story, your media content and your mindset as a storyteller by taking your step-by-step through the most important lessons of Storytelling through the centuries and translating them directly into your contemporary practice.
What is a story? Why do we tell stories to each other? How are stories best constructed and spread in these times? And what is unique about your own story?
Storytelling and content marketing are trends that organizations are now jumping on en masse. But telling a story well is and always has been as difficult as ever, especially with all the modern technology. It requires both knowledge of media and an old-fashioned dose of magic. Hence writer, speaker, musician and communications scholar Rogier van Kralingen takes us through the whole story of storytelling. He purposefully bypasses hypes and clichés and tells us how the best stories - from past to present and into the future - are told.
As a
participant in the lecture, you will be taught the how, what and why of storytelling like few can: your story will be made up live based on input from the audience. Because not only does Rogier know the iron laws of storytelling from literature, music, brand, theater, film and television, he couples scientific knowledge with extensive experience with the hundreds of different entertainment and organizational stories he has now created and told.
Rogier shows us in a contrary, relativizing and often very humorous way how storytelling works in this day and age.
The contents of the master class
1. The how and why of Storytelling
2. Strengthening storytelling skills
3. The contours of your new story
4. The right mindset for Storytelling
The results in practice
- More engagement with existing target groups and employees
- Better entry and retention with community partners
- Better culture and motivation among own staff
- A good story in attracting talent
Rogier van Kralingen is a PIM Literature Prize winning writer, speaker, musician and producer. He is founder of storytelling production house The Whole Story. He is also the largest marketing blogger in the country, published in all major dailies and guest columnist of BNR radio and Frankwatching. He has also been taught by Hollywood storytelling guru Robert McKee.
Books include The Whole Story, The Growth Engine, Recession Marketing, C2B Revolution (editor), Emotional Innovation and The Outerweb.
Reviews
€ 3.300,-
act price ex 21% VATThe request is non-committal.
Artist will respond with question/proposal.
After that, you can complete the booking.
Artist responds normally within 5 hour
Artist responds normally within 5 hour.
