Erik Schoppen: Trust in the brain

Expert, Scientist

1 hour

NL, EN

Behavior change,
The Brain / Neuroscience,
Psychology,
Personal development

Inspire,
Confidence,
Inform

Welcome to the most sought-after speaker on trust in the Benelux.
Erik Schoppen is an internet pioneer, brand expert, researcher in neuro- and behavioural sciences, designer, innovator and publicist. As a renowned expert in the field of trust, he explains the relationship between how the brain works and our behaviour. He is a much sought-after consultant and international speaker on trust, privacy, neuroscience, psychology, behaviour and (brand) leadership. With an infectious sense of humour, he reduces complex matters to clear images and experiments in which participants can take part. His lectures and webinars are described by the audience as 'always too short' and real eye-openers.

Perhaps one of the most intriguing questions of our time: how does trust work in our brain? Trust is essential for change and leadership. But how do you get it? And how does it lead to desired behavioral change? Find out how trust works in our brain and discover the four principles of (brand) leadership. What is the function of trust in leadership? What ancient evolutionary mechanisms are behind trust, and how can you influence them? In his lectures, he shows how to build and deploy trust from a sustainable, social and results-oriented perspective

Knowing what users think and feel about a certain product is the key to understanding (consumer) behavior, and predicting future behavior. Why do consumers decide to use a certain product for a longer period of time and trust the brand? Because we make our choices emotionally first and only then rationally. Creating emotional value is therefore becoming increasingly important for manufacturers and service companies. Because successful brands offer not only instrumental benefits, but above all emotional (added) value. This makes a branded product feel familiar, motivates users to use a product longer and more often and provides a better user experience. In his lecture he will show how we can build sustainable (brand) trust with the right emotions and motivations.

For over 20 years Erik Schoppen has been working on innovation, branding, design and human behavior in the real and virtual world. As a speaker he gives lectures on our fascinating brain, sustainable leadership and happiness, (brand) trust, brand perception and our own behavior. What makes his visually appealing lectures and interactive lectures distinctive is the rich palette of topics he covers. He has mastered the art of reducing complex material to clear images with an infectious sense of humor and of involving the audience in fascinating experiments, which makes him an entertaining, original and versatile speaker

Erik Schoppen teaches brand management, design innovation, neuroscience, psychology and sustainable behavior change. He developed the Build Bridge Bond methodology for sustainable brand leadership and did (neuro)behavioral research on sustainability trust (Trusting Sustainability). His main mission is to promote future-oriented sustainable brand thinking and leadership, because it motivates people and organizations to change their behavior and look more positively to the future. As an author, Erik is known for the bestseller Strategic Brand Management, recently reviewed as Magnus Opus and for a decade an indispensable standard work for brand strategists, economists, executives and brand leaders. But above all, Erik is an authority on trust and, as a neuroscience expert, he establishes the relationship between how trust works in the brain and in our behavior. Thus, trust (in each other and in the future) is essential in change, connection, empathy and leadership. But what exactly is the function of trust in leadership? And how do you improve your (brand) communication in today's connected age - the digital age in which everything and everyone is connected? On what characteristics do you trust each other nowadays? Because there is one aspect that binds us and will therefore also be important for people, organizations and society in the future: trust

Book now this fascinating speaker who 'translates science with playful ease into experience with challenging humor, highly recommended!'

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