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Durable (Brand) Building trust in the brain

Speaker , Marketing/Communication

1 hour

Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain

€ 2.000,-

act price ex 21% VAT

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Durable (Brand) Building trust in the brain

Speaker , Marketing/Communication
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ex VAT

€ 2.000

Welcome to the most sought-after speaker on trust in the Benelux.
Erik Schoppen is an internet pioneer, brand expert, researcher in neuro- and behavioural sciences, designer, innovator and publicist. As a renowned expert in the field of trust, he explains the relationship between how the brain works and our behaviour. He is a much sought-after consultant and international speaker on trust, privacy, neuroscience, psychology, behaviour and (brand) leadership. With an infectious sense of humour, he reduces complex matters to clear images and experiments in which participants can take part. His lectures and webinars are described by the audience as 'always too short' and real eye-openers.

Perhaps one of the most intriguing questions of our time: how does trust work in our brain? Trust is essential for change and leadership. But how do you get it? And how does it lead to desired behavioural change? Find out how trust works in our brain and discover the four principles of (brand) leadership. What is the function of trust in leadership? Which ancient evolutionary mechanisms are behind trust, and how can you influence these? In his lectures, he will show how trust can be built up and deployed from a sustainable, social and results-oriented perspective

Knowing what users think and feel about a certain product is key to understanding (consumer) behaviour, and predicting future behaviour. Why do consumers decide to use a certain product for a longer period of time and trust the brand? Because we make our choices emotionally first and only then rationally. Creating emotional value is therefore becoming increasingly important for manufacturers and service companies. Because successful brands offer not only instrumental benefits, but especially emotional (added) value. This makes a branded product feel familiar, motivates users to use a product longer and more often and provides a better user experience. In his lecture he will show how we can build sustainable (brand) trust with the right emotions and motivations.

For over 20 years Erik Schoppen has been working on innovation, branding, design and human behavior in the real and virtual world. As a speaker he gives lectures about our fascinating brain, sustainable leadership and happiness, (brand) trust, brand perception and our own behavior. What distinguishes his visually attractive lectures and interactive lectures is the rich palette of subjects he covers. He masters the art of reducing complex material to clear images with an infectious sense of humour and to involve the audience in fascinating experiments, which makes him an entertaining, original and versatile speaker

He is co-author of the bestseller Strategic Brand Management (best-selling mm reference book for more than 10 years in a row) of which the 5th edition will be published in 2022 - completely focused on social and sustainable brand building. He does research on sustainable (brand) trust inside and outside the brain at the University of Groningen. He is also the inventor of Build Bridge Bond methodology for sustainable brand leadership; and initiator of WorldBrainWave .com - research platform for a better world. He teaches brand management, UX, behavioral psychology and neuroscience at the Hanze University Groningen and the University of Groningen. His main mission is to promote future-oriented sustainable brand thinking, trust and leadership, because this motivates people and companies to change their behaviour and look more positively to the future.

Book now this fascinating speaker who 'translates science with playful ease into experience with challenging humour, highly recommended'

2 reviews written about this act

Anke

December 2021, Anke

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Passionate speaker

Erik is super passionate. His story is captivating and authentic! Highly recommended for an online session to inspire employees.

November 2018, [email protected]

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Real Recommender

Erik is a super speaker. He knows how to captivate the audience and alternates with humour and facts. Our event was partly a success because of his input. The audience just wanted more. Well done Erik, thanks for your contribution.

Specifications

Rating

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Duration

1 hour

Setting

Indoor and outdoor

Members

1 (solo)

Language

NL, EN

Space

Room

Required

The artist is residing in LagelandTravel expenses are based on your event location.

1-on-1 with the artist

Hire or book Durable (Brand) Building trust in the brain is best done here via Showbird.

You have 1-on-1 contact with the artist
or his/her personal manager.
Do you have a question about this act?
Pose it in your request for the artist.

This act is suitable for event types: Business party, Reception, Fair / Congres

2 reviews written about this act

Anke

December 2021, Anke

  •  
  •  
  •  
  •  
  •  

Passionate speaker

Erik is super passionate. His story is captivating and authentic! Highly recommended for an online session to inspire employees.

November 2018, [email protected]

  •  
  •  
  •  
  •  
  •  

Real Recommender

Erik is a super speaker. He knows how to captivate the audience and alternates with humour and facts. Our event was partly a success because of his input. The audience just wanted more. Well done Erik, thanks for your contribution.

 
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