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Durable (Brand) Building trust in the brain

Speaker , Marketing/Communication

1 hour

Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain
Durable (Brand) Building trust in the brain

€ 1.649,-

act price ex 21% VAT

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Durable (Brand) Building trust in the brain

Speaker , Marketing/Communication
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ex VAT

€ 1.649

Erik Schoppen is a much sought-after speaker on trust and (brand) leadership. He is a brand expert, neuroscientist and behavioural researcher and co-author of the bestseller Strategic Brand Management. He researches sustainable (brand) trust in the brain at the University of Groningen.

Perhaps one of the most intriguing questions of our time: how does trust in our brain work? Trust is essential for change and leadership. But how do you get it? And how does it lead to desired behavioral change? Discover how trust works in our brain and discover the four principles of (brand) leadership. What is the function of trust in leadership? Which ancient evolutionary mechanisms are behind trust, and how can you influence them? In his lectures, he shows how to build and deploy trust from a sustainable, social and result-oriented perspective

Knowing what users think and feel about a certain product is the key to understanding (consumer) behaviour, and predicting future behaviour. Why do consumers decide to use a certain product for a longer period of time and trust the brand? Because we first make our choices emotionally and only then rationally. Creating emotional value is therefore becoming increasingly important for manufacturers and service companies. Because successful brands not only offer instrumental benefits, but above all emotional (added) value. As a result, such a branded product feels familiar, motivates users to use a product longer and more often and provides a better user experience. In his lecture he shows how we can build lasting (brand) trust with the right emotions and motivations.

For more than 20 years Erik Schoppen has been working on innovation, branding, design and human behavior in the real and virtual world. As a speaker he lectures on our fascinating brain, sustainable leadership and happiness, (brand) trust, brand experience and our own behaviour. What distinguishes his visually appealing lectures and lectures is the rich palette of topics he deals with. He masters the art of reducing complex subject matter with infectious humour to clear (preliminary) images, which makes him an entertaining, original and versatile speaker

In 2018 his new book Build Bridge Bond - Building Brand Confidence will be published. He is also the initiator of research platform WorldBrainWave .com - brain research for a better world. He teaches brand & design management, UX, behavioral psychology and neuroscience at Hanze UAS and the University of Groningen. His main mission is to promote forward-looking sustainable brand thinking, trust and leadership, because this motivates people and companies to change their behaviour and look to the future in a more positive way.

1 review written about this act

Reveco@agilescrumgroup.nl

Real Recommender

Erik is a super speaker. He knows how to captivate the audience and alternates with humour and facts. Our event was partly a success because of his input. The audience just wanted more. Well done Erik, thanks for your contribution.

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05-11-2018

Specifications

Rating

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Duration

1 hour

Setting

Indoor and outdoor

Members

1 (solo)

Language

NL, EN

Space

Room

Required

The artist is residing in LagelandTravel expenses are based on your event location.

1-on-1 with the artist

Hire or book Durable (Brand) Building trust in the brain is best done here via Showbird.

You have 1-on-1 contact with the artist
or his/her personal manager.
Do you have a question about this act?
Pose it in your request for the artist.

This act is suitable for event types: Business party, Reception, Fair / Congres

1 review written about this act

Reveco@agilescrumgroup.nl

Real Recommender

Erik is a super speaker. He knows how to captivate the audience and alternates with humour and facts. Our event was partly a success because of his input. The audience just wanted more. Well done Erik, thanks for your contribution.

  •  
  •  
  •  
  •  
  •  

05-11-2018

 
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