The digital transformation dissected

1 hour

NL, EN

You're looking for a down-to-earth story about digital transformation. Why most transformations fail, and what it takes to get back out there. Menno Lanting shows that digital transformation rarely gets stuck on technology, but on behavior, choices and organizational design. A sharp keynote for executives and employees, with clear insights and concrete lessons.

Book Menno Lanting for a keynote on digital transformation that goes to the core. Research shows that 80 percent of managers recognize the need for transformation, but only a third believe they will succeed within five to 10 years. The numbers have been unchanged for years - and the cause is almost never technology.
Menno is author of the Dutch standard work Uit het transformatiemoeras, in which he analyzes the five critical failure factors that stand in the way of true transformation. With 25 years of consulting practice with boards, executives and HR/marcom teams, he knows those patterns inside out. In this keynote, he translates those insights into concrete lessons for your organization - relevant to both executives and the employees who make transformation happen every day.
What the audience will take away: the five critical failure factors in digital transformation, a concrete route out of the transformation swamp, and a down-to-earth view of what really works rather than what sounds good. With humor, edginess and the guts to ask uncomfortable questions.

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