Jasmijn Rijcken: THINKING LIKE AN ENTREPRENEUR

Expert, Entrepreneur

45 min

NL, EN

Leadership,
Success,
Startups and Scale-ups,
Entrepreneurship

Energize,
Inspire,
Motivate

Jasmijn Rijcken has put many companies on the map. The secret? Get to work! Be bold! Just do it! And sometimes, crawl under a fence. And anyone can do that. After this energetic session, you’ll see your work in a whole new light. Your weakness turns out to be your strength. The entrepreneur inside you will come to the surface. You’re going for it!

ROLLING UP YOUR SLEEVES
Entrepreneurship doesn’t start with a business. It starts with a mindset. Spotting opportunities. Adapting quickly. Taking responsibility. Creating value. And turning ideas into action. In this energetic talk, Jasmijn shows how you can grow smarter with that entrepreneurial mindset—whether as an entrepreneur, an employee, a manager, or a team member.
Because real growth often starts with seeing things differently.
Looking at your customer.
Looking at your organization.
At your possibilities.
And above all: at yourself.


WHAT DOES THE PRESENTATION COVER?
Jasmijn takes you through her own entrepreneurial stories. From unexpected opportunities and exciting choices to mistakes, breakthroughs, and creative—and surprisingly simple—solutions. You’ll discover how entrepreneurs think: with curiosity, courage, and a keen eye for opportunities. You’ll learn how to create value, turn opportunities into action, and achieve better results through smart choices.
Part 1: From Zero to Hero
Jasmijn shares her own entrepreneurial stories. How did she build global brands like VanMoof and MISKEEN from scratch? At first glance, these are remarkable and sometimes hilarious stories. But behind each story lie concrete lessons about entrepreneurship, growth, courage, business, and creating value.
Part 2: What Lessons Can We Learn?
What can we learn from these stories? Which choices made the difference? How do entrepreneurs view opportunities, risks, customers, growth, and challenges? And how can you apply that way of thinking yourself?
Part 3: From Insight to Action
We’ll translate these insights into your own practice. Where are your opportunities? What value can you add? What can you do more effectively? And most importantly: what will you do differently tomorrow?


WHAT WILL YOU TAKE HOME WITH YOU?
You’ll learn how to create value that people choose. How to make an organization stronger and more stable. How to make yourself and your offerings so relevant that people want you specifically and no one else. And how to use entrepreneurship to create momentum, growth, and new energy within any organization.
LEF! GO! GROW! gives you a different way of seeing and doing things. You’ll go home with new ideas, concrete opportunities, and above all: excitement for tomorrow.


WHAT BRANDS HAS JASMIJN BUILT HERSELF?
Jasmijn Rjcken built VanMoof bikes from scratch (from 0 to 700 million in annual revenue), Miskeen Streetwear (from nothing to “hottest fashion brand in the USA,” Soilmates Avocado Oil (in 800 retail locations within 1 year), and also worked for corporations such as Nationale-Nederlanden. Her track record proves that her way of thinking works across various sectors.

WHAT MAKES JASMIJN DIFFERENT FROM OTHER SPEAKERS?
Jasmijn speaks from experience. She’s in the thick of it herself and understands the dynamics of entrepreneurship, taking risks, making mistakes, and starting over. Lots of visuals, few words. Her sessions are energetic and entertaining. If you’d like, she’ll turn it into a party and wrap it up with a quiz that gets everyone moving from left to right.

WHAT KIND OF ENERGY DOES SHE BRING TO THE STAGE?
A lot. Jasmijn is known for her enthusiasm, direct storytelling style, and infectious energy. She energizes her audience, breaks down fixed ways of thinking, and helps people see their own organization in a new light.

CAN WE TAILOR THE KEYNOTE TO OUR AUDIENCE?
Absolutely. It’s perfectly fine to call before you book. Jasmijn is happy to customize her session. The content can be tailored to the organization, the audience, the industry, and the challenge at hand.

In addition to “LEF! GA! GROEI!”, Jasmijn offers sessions on topics such as personal branding, creative entrepreneurship, growth, innovation, and management. This can be a one-hour keynote, a boardroom session, a workshop, or a multi-day program. If needed, she’ll even turn it into a party with a fun quiz to wrap things up.

Challenge her!

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