PowerBranding! The secret to growth.

Expert, Entrepreneur

45 min

NL, EN

Success,
Startups and Scale-ups,
Entrepreneurship,
Identity / Brand

Influence,
Inspire,
Winning

"SHE IS THE ABSOLUTE FIRESTART QUEEN" An energetic session on smart growth, spotting opportunities, and getting things done. Wake up that audience! This is PowerBranding, where Jasmijn Rijcken—known for VANMOOF, among other things—enthusiastically demonstrates how to build strong brands and propel companies to great heights. With a healthy dose of creativity and guts.
PowerBranding is a presentation packed with inspiring stories, surprising insights, and practical tips.

WHO IS JASMIJN?
Jasmijn Rijcken is an energetic entrepreneur, creative brand strategist, and the Firestarter behind several successful brands.

WHAT IS HER KEYNOTE ABOUT?
Power Branding shows you how a strong brand can help your business grow, increase margins, and build a loyal customer base that will never want anything or anyone else. The session will change the way you look at your brand, your market, and the opportunities available. And it’s fun, too. The structure:
1. Growth! Why a strong brand makes everything else easier.
2. The secret revealed. An entrepreneur’s story. How did Jasmijn herself, in a unique way, build the strongest brands? Her VANMOOF story always goes over well, but she has more to share. Discuss in advance which one best suits your audience.
3. How do I do that myself? Together with the audience, she draws lessons from the stories. From inspiration to action, with practical tools and ideas. We’ll address the challenges raised by the audience and work together to find solutions. Interactive.
The end… and the beginning. You’ll go home with renewed energy, concrete plans, and above all: excitement for tomorrow.

IS IT AN INSPIRATIONAL SESSION OR MORE PRACTICAL?
Both. Jasmijn shares remarkable, sometimes funny, entrepreneurial stories that, at first glance, are just a fun escape. But behind every story lie concrete lessons about branding, growth, entrepreneurship, and business.
Reactions include “wow” and “We can do this, too!”

IS THE KEYNOTE INTERACTIVE?
Yes. Jasmijn sparks creativity in the audience, asks questions, and challenges people to let go of entrenched ways of thinking. Together, we explore the question: What does this mean for us?

WHO IS THIS SUITABLE FOR?
For organizations that want to grow, change, or reinvent themselves. From startups to corporations and from B2B to B2C. For example, in lifestyle, construction, real estate, services, or employer branding. But also for personal branding.

WHAT BRANDS HAS JASMIJN BUILT HERSELF?
Jasmijn Rjcken built VanMoof bikes from scratch (from 0 to 700 million in annual revenue), Miskeen Streetwear (from nothing to “hottest fashion brand in the USA,” Soilmates Avocado Oil (in 800 retail locations within 1 year), and has also worked for corporations such as Nationale-Nederlanden. Her track record proves that her approach works across various sectors.

WHAT MAKES JASMIJN DIFFERENT FROM OTHER BRANDING SPEAKERS?
Jasmijn speaks from experience. She’s in the thick of it herself and understands the dynamics of entrepreneurship, taking risks, making mistakes, and starting over. Everything comes straight from real-world experience. Lots of visuals, few words.
And she shows that building brands is the most fun thing there is. And: there are no rules.

WHAT KIND OF ENERGY DOES SHE BRING TO THE STAGE?
A lot. Jasmijn is known for her enthusiasm, direct storytelling style, and infectious energy. She energizes her audience, breaks down fixed ways of thinking, and helps people see their own organizations in a new light.

CAN WE TAILOR THE KEYNOTE TO OUR AUDIENCE?
Absolutely. It’s perfectly fine to call before you book. Jasmijn is happy to customize her session. The content can be tailored to the organization, the audience, the industry, and the challenge.

In addition to Power Branding, Jasmijn offers sessions on topics such as Personal Branding, creative entrepreneurship, growth, innovation, and management. This can be a one-hour keynote, a boardroom session, a workshop, an afternoon session, or a multi-day program. If needed, she’ll even turn it into a party with a fun quiz to wrap things up. Challenge her!

Share this act