45 min
NL, EN
"SHE IS THE ABSOLUTE FIRESTART QUEEN" An energetic session on smart growth, spotting opportunities, and getting things done. Wake up that audience! This is PowerBranding, where Jasmijn Rijcken—known for VANMOOF, among other things—enthusiastically demonstrates how to build strong brands and propel companies to great heights. With a healthy dose of creativity and guts.
PowerBranding is a presentation packed with inspiring stories, surprising insights, and practical tips.
WHO IS JASMIJN?
Jasmijn Rijcken is an energetic entrepreneur, creative brand strategist, and the Firestarter behind several successful brands.
WHAT IS HER KEYNOTE ABOUT?
Power Branding shows you how a strong brand can help you grow your business, increase margins, and build a loyal customer base that will never want anything or anyone else. The session will change the way you look at your brand, your market, and the opportunities available. And it’s fun, too. The structure:
1. Growth! Why a strong brand makes everything else easier.
2. The secret revealed. An entrepreneur’s story. How did Jasmijn herself, in a unique way, build the strongest brands? Her VANMOOF story always goes over well, but she has more to share.
Discuss in advance which one best suits your audience.
3. How do I do that myself? Together with the audience, she draws lessons from the stories. From inspiration to action, with practical tools and ideas. We’ll address the challenges raised by the audience and work together to find solutions. Interactive.
The end… and the beginning. You’ll go home with renewed energy, concrete plans, and above all: excitement for tomorrow.
IS IT AN INSPIRATIONAL SESSION OR RATHER PRACTICAL?
Both. Jasmijn shares remarkable, sometimes funny, entrepreneurial stories that at first glance seem like a fun distraction. But behind every story lie concrete lessons about branding, growth, entrepreneurship, and business.
Reactions include “Wow!” and “We can do this, too!”
IS THE KEYNOTE INTERACTIVE?
Yes. Jasmijn sparks creativity in the audience, asks questions, and challenges people to let go of entrenched ways of thinking. Together, we explore the question: What does this mean for us?
WHO IS THIS SUITABLE FOR?
For organizations that want to grow, change, or reinvent themselves. From startups to corporations and from B2B to B2C. For example, in lifestyle, construction, real estate, services, or employer branding. But also for personal branding.
WHAT BRANDS HAS JASMIJN BUILT HERSELF?
Jasmijn Rjcken built VanMoof bikes from scratch (from 0 to 700 million in annual revenue), Miskeen Streetwear (from nothing to “hottest fashion brand in the USA,” Soilmates Avocado Oil (in 800 retail locations within 1 year), and has also worked for corporations such as Nationale-Nederlanden. Her track record proves that her approach works across various sectors.
WHAT SETS JASMIJN APART FROM OTHER BRANDING SPEAKERS?
Jasmijn speaks from experience. She’s in the thick of it herself and understands the dynamics of entrepreneurship, taking risks, making mistakes, and starting over. Everything comes straight from real-world experience. Lots of visuals, few words.
And she shows that building brands is the most fun thing there is. And: there are no rules.
WHAT KIND OF ENERGY DOES SHE BRING TO THE STAGE?
A lot. Jasmijn is known for her enthusiasm, direct storytelling style, and infectious energy. She shakes her audience awake, breaks down fixed ways of thinking, and helps people see their own organizations in a new light.
CAN WE TAILOR THE KEYNOTE TO OUR AUDIENCE?
Absolutely. It’s perfectly fine to call before you book. Jasmijn is happy to customize her session. The content can be tailored to the organization, the audience, the industry, and the challenge.
In addition to Power Branding, Jasmijn offers sessions on topics such as Personal Branding, creative entrepreneurship, growth, innovation, and management. This can be a one-hour keynote, a boardroom session, a workshop, an afternoon session, or a multi-day program. If needed, she’ll even turn it into a party with a fun quiz to wrap things up.
Challenge her!
Tags:
Lean
Leadership
Success
Startups and Scale-ups
Entrepreneurship
Mobility
SMEs
Winning
Marketing / Sales
Brand
Customer Focus
Networking
Sales and Customer Focus
Consumers
B2B
B2C
Relationship Marketing
Guerrilla Marketing
Communication / Media
Creativity
Design
Storytelling
Social Media
Customer Experience
Framing
Positioning
Marketing
Image Building
Reputation Management
Reviews
, Ariane
Jasmine, quite honestly; you were stronger than expected, more fun than imagined and more inspiring than we could have suspected. In short, you completely surprised us and the audience in your very own way which makes you wonderful to listen to and watch. The reactions of the audience are also praising. Thank you so much!
, Ines
The team is anxious to re-think our brand structures. Great job!
, Clary
How she can provide long-term direction right away in a short session is unprecedented. Her fresh perspective is enlightening. Some of her insights stuck with us like a mantra for a long time.
, Robert
It was a wonderful day and with me many on our team enjoyed your excellent preparation, insights, drive, knowledge and feedback. Thank you for that.
€ 1.950,-
act price ex 21% VATThe request is non-committal.
Artist will respond with question/proposal.
After that, you can complete the booking.

