Down To Earth - Sustainability Lecture

Writer / Author, Guru / Thought leader

1 hour

NL, EN

Identity / Brand,
Creativity,
Storytelling,
Innovation

Connect,
Inspire,
Dealing with change

Sustainability is a process, a hero's journey full of twists and turns that you can take and step by step grow into greater success, better motivation and higher sales. Indeed, the most common mistake made in the pursuit of sustainability is communicating too quickly to the end goal, which is not well "stored" by the receiver of the message, because humans are used to respond better to storytelling that focuses on frictions and challenges. So we look at sustainability and green growth through the eyes of a storyteller in this lecture, and use the key principles of storytelling as an inspiration tool to promote sustainability as well as make it a successful strategy.

The lecture Down To Earth provides new insights into how you can dramatically increase your chances of success if you choose a sustainable growth strategy. It takes existing lessons from innovation and storytelling and puts a deeper layer under your sustainability execution with a focus on 'the journey' rather than the goal. We dwell step by step on key principles from existing disciplines that give success, but lay them alongside green examples, all of which inspire and inspire ideation.

Bio Rogier van Kralingen
Writer, speaker and musician Drs. Rogier van Kralingen (MsC / MsA) is a storytelling specialist and founder of boutique production house The Whole Story. He graduated in war propaganda and copyright besides being nominated several times and winner of the PIM Literature Prize with books on innovation, crowdsourcing, marketing, emotions, society, technology and media. His most recent book, The Whole Story, is a guide to all the principles of storytelling. He has created several hundred stories in the private, public, cultural, charitable and business worlds, with outputs including video, theater, podcast, press releases, biographies, design, personal publicity, script, music, film, journalism and branded content. Rogier is a former guest columnist for BNR Radio, published in all major Dutch dailies, widely read marketing blogger, qualified scriptwriter and student of Hollywood script guru Robert McKee. His knowledge of human emotions brings him to stages with theater, music and visually appealing lectures, not infrequently laced with a good dose of self-mockery.

Education and charitable organizations at reduced rates.

Key features
High speed, deep content / Experience from startup to publicly traded, in many categories B2B - B2C - in addition to public, charitable and cultural sector / Content in NL and EN

Books
The Whole Story (2023) / Mediastorm (2020) / Restart (2018) / The Outerweb (2015) / C2B Revolution (2011) / Emotional Innovation (2009) / Recession Marketing (2008) / The Growth Engine (2007)

Comments and Ratings
9.5 Johan Cruyff Academy / 8.5 Academy for Management / A-rated SCAD University USA / Master classes NIMA, Erasmus & Nyenrode / Keynote Designyatra Mumbai / Keynote Hello Academy / Keynote Fintech

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