How do I become news? Robert-Jan Knook

Expert, Trainer/Coach

1,5 hour

NL

Journalism,
Social Media,
Career

Inspire,
Inform

How do you sell a story and how do you profit from the press? Knook introduces you to the power and power of the media and tells you how to create opportunities for free media attention. You learn what's new and what can become new and get tips to improve your image and increase brand awareness. A valuable workshop for those who want more exposure.

"Modern media are an interesting tool to use for your business. Robert-Jan gives you a fresh look at the press and shows you how you can make news work for you."

Result
You know how to generate attention without it costing money. You let the media work for you by searching, selecting, processing and publishing news yourself. You understand the power and power of the media and know how they operate. You see how and for what purpose you can use online and offline media and can better determine which parts of your specific expertise are newsworthy or can become newsworthy.

For whom?
For anyone who wants more exposure for himself or herself or for his or her company, institution, foundation or association. You want to know how you or your organisation are known and how you could adjust this image. You are looking for tools to increase your brand awareness, improve your image and get the most out of free media attention.

The training
In this dynamic training you will learn on the basis of realistic practical examples how news is made and how it is conveyed. From sender to receiver
You will experience the tension in the news selection process, become aware of the news process and discover in what forms you can bring news. You will be tasked with detecting newsworthy subjects from a specific discipline and learn interactively how best to sell a story.

Themes
What's new?
How do you make news?
How do I not become negative news?
Taking chances
Timing
Communicating with the press
Follow-up
Frequency
Professionalism
Danger

Custom made
Custom made for groups or '1 on 1'
On location or in-company

Duration
1 or 2 hours

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