Perhaps one of the most intriguing questions of our time: how does trust work in our brain? Trust is essential for change and leadership. But how do you get it? And how does it lead to desired behavioural change? Find out how trust works in our brain. What is the function of trust in leadership? What ancient evolutionary mechanisms lie behind trust, and how can you influence them? Those who have this knowledge have an (in)visible advantage ...

Welcome to the most sought-after speaker on trust in the Benelux.
Erik Schoppen is an internet pioneer, brand expert, researcher in neuro- and behavioural sciences, designer, innovator and publicist. As a renowned expert in the field of trust, he explains the relationship between how the brain works and our behaviour. He is a much sought-after consultant and international speaker on trust, privacy, neuroscience, psychology, behaviour and (brand) leadership. With an infectious sense of humour, he reduces complex issues to clear images and proofs. His (interactive) lectures and webinars are described by the public as 'always too short' and real eye-openers

In his lectures on the brain, behavior, leadership, trust and happiness, Erik Schoppen shows how to build and deploy trust from a sustainable, social and result-oriented perspective. What sets his fluent and visually appealing lectures apart is the rich palette of topics he covers, including our fascinating brain, sustainable leadership, behaviour, trust and happiness. He has mastered the art of reducing complex material to clear images with an infectious sense of humour, and of involving the audience in fascinating experiments, which makes him an entertaining, original and versatile speaker. His experience not only enables him to inform his audience about their own awareness, brand behaviour and emotions, but also to inspire them to do something with it. His lectures are described by the audience as real eye-openers.

His main mission is to promote future-oriented sustainable (brand) thinking, trust and leadership, because this motivates people and companies to change their behaviour and look more positively to the future. Trust (in each other and in the future) is essential for change, connection, empathy and leadership. But what exactly is the function of trust in leadership? And how do you use it to improve your (brand) communication in the current connected age - the digital age in which everything and everyone is connected? What characteristics do you now trust in each other? Because there is one aspect that binds us together and will therefore also be important for people, organisations and society in the future: trust.

For over 20 years Erik Schoppen has been working on innovation, branding, design and human behaviour in the real and virtual world. As a speaker he gives lectures about our fascinating brain, sustainable leadership and happiness, (brand) trust, brand perception and our own behavior. What distinguishes his visually attractive lectures and interactive lectures is the rich palette of subjects he covers. He masters the art of reducing complex material to clear images with an infectious sense of humour and to involve the audience in fascinating experiments, which makes him an entertaining, original and versatile speaker

He is co-author of the bestseller Strategic Brand Management (best-selling mm reference book for more than 10 years in a row) of which the 5th edition will be published in 2022 - completely focused on social and sustainable brand building. He does research on sustainable (brand) trust inside and outside the brain at the University of Groningen. He is also the inventor of Build Bridge Bond methodology for sustainable brand leadership; and initiator of WorldBrainWave .com - research platform for a better world. He teaches brand management, UX, behavioral psychology and neuroscience at the Hanze University Groningen and the University of Groningen. His main mission is to promote future-oriented sustainable brand thinking, trust and leadership, because this motivates people and companies to change their behaviour and look more positively to the future.

Book now this fascinating speaker who 'translates science with playful ease into experience with challenging humour, highly recommended'

Share this act