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Perhaps one of the most intriguing questions of our time: how does trust in our brain work? Trust is essential for change and leadership. But how do you get it? And how does it lead to desired behavioral change? Discover how trust works in our brain. What is the function of trust in leadership? What ancient evolutionary mechanisms are behind trust, and how can you influence them? Whoever has this (pre-)knowledge has an (in)visible lead...
Erik Schoppen is a much sought-after speaker on trust and (brand) leadership, and as a neuroscientist and behavioural researcher is doing research into sustainable (brand) trust in the brain at the University of Groningen.
In his lectures on the brain, behavior, leadership, trust and happiness, Erik Schoppen shows how to build and deploy trust from a sustainable, social and result-oriented perspective. What sets his smooth and visually appealing lectures apart is the rich palette of topics he covers, including our fascinating brain, sustainable leadership, behavior, trust and happiness. He masters the art of reducing complex subject matter with infectious humour to clear (pre)images, which makes him an entertaining, original and versatile speaker. Through his experience he not only knows how to inform his listeners about their own consciousness, brand behaviour and emotions, but also how to inspire them to do something with it. His lectures are described by the audience as real eye-openers.
His most important mission is to promote forward-looking sustainable (brand) thinking, trust and leadership, because this motivates people and companies to change their behaviour and look to the future in a more positive way. Trust (in each other and in the future) is essential for change, connection, empathy and leadership. But what exactly is the function of trust in leadership? And how do you improve your (brand) communication in today's connected age - the digital age in which everything and everyone is connected? What kind of characteristics do you trust each other on now? Because there is one aspect that binds us together and will therefore also be important for people, organisations and society in the future: trust.
For more than 20 years Erik Schoppen has been working on innovation, branding, design and human behavior in the real and virtual world. In 1996, as an internet pioneer, he researched online privacy and in 1998 he claimed the term 'neuroface' - the interface that connects brain and computer. He also foresaw the social role brands will play in his Build Bridge Bond methodology for sustainable brand leadership. He is (co-)author of the bestseller Strategic Brand Management (2015). He teaches brand & design management, UX, behavioral psychology and neuroscience at Hanze UAS and the University of Groningen. He is currently doing PhD research on the functioning of trust in our brains at the University of Groningen (Social Neuroscience) and is initiator of the research platform WorldBrainWave . com - Social Neuroscience for a Sustainable Future, with which he investigates the strength of neural networks (read implicit preferences). In 2018 his new book Build Bridge Bond - Building Future-proof Brand Confidence will be published
Now book this speaker who 'translates science with playful ease into an experience with challenging humour, highly recommended!
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