Erik Schoppen: Gaining Confidence

Expert, Writer / Author

1 hour

NL, EN

Leadership,
Behavior change,
The Brain / Neuroscience,
Psychology

Confidence,
Inform

Perhaps one of the most intriguing questions of our time: how does trust work in our brain? Trust is essential for change and leadership. But how do you get it? And how does it lead to desired behavioural change? Find out how trust works in our brain. What is the function of trust in leadership? What ancient evolutionary mechanisms lie behind trust, and how can you influence them? Those who have this knowledge have an (in)visible advantage ...

Welcome to the most sought-after speaker on trust in the Benelux.
Drs. Erik Schoppen is an internet pioneer, brand expert, neuro- and behavioral sciences researcher, designer, innovator and publicist. As a renowned expert in the field of trust, he establishes the relationship between the workings of the brain and our behavior. He is a much sought-after consultant and international speaker on trust, privacy, neuroscience, psychology, behavior and (brand) leadership. He brings complex matters back to clear images with an infectious sense of humor. His (interactive) lectures and webinars are described by the public as 'always too short' and real eye-openers

In his lectures on the brain, behavior, leadership, trust and happiness, Erik Schoppen shows how to build and deploy trust from a sustainable, social and results-oriented perspective. What makes his fluent and visually appealing lectures distinctive is the rich palette of topics he covers, including our fascinating brain, sustainable leadership, behavior, trust and happiness. He has mastered the art of reducing complex subject matter to clear (pre)pictures with infectious humor and engaging the audience with fascinating experiments, which makes him an entertaining, original and versatile speaker. Because of his experience he not only knows how to inform his audience about their own consciousness, brand behavior and emotions, but also how to inspire them to do something with it. His lectures are described by the audience as real eye-openers.

Erik Schoppen teaches brand management, design innovation, neuroscience, psychology and sustainable behavior change. He developed the Build Bridge Bond methodology for sustainable brand leadership and did (neuro)behavioral research on sustainability trust (Trusting Sustainability). His main mission is to promote future-oriented sustainable brand thinking and leadership, because it motivates people and organizations to change their behavior and look more positively to the future. As an author, Erik is known for the bestseller Strategic Brand Management, recently reviewed as Magnus Opus and for a decade an indispensable standard work for brand strategists, economists, executives and brand leaders. But most of all, Erik is an authority on trust and, as a neuroscience expert, he makes the connection between how trust works in the brain and in our behavior. Thus, trust (in each other and in the future) is essential in change, connection, empathy and leadership. But what exactly is the function of trust in leadership? And how do you improve your (brand) communication in today's connected age - the digital age in which everything and everyone is connected? On what characteristics do you trust each other nowadays? Because there is one aspect that binds us and will therefore also be important for people, organizations and society in the future: trust.

For over 20 years Erik Schoppen has been working on innovation, branding, design and human behavior in the real and virtual world. As a speaker he gives lectures about our fascinating brain, sustainable leadership and happiness, (brand) trust, brand perception and our own behavior. What makes his visually appealing lectures and interactive lectures distinctive is the rich palette of topics he covers. He has mastered the art of reducing complex material to clear images with an infectious sense of humor and of involving the audience in fascinating experiments, which makes him an entertaining, original and versatile speaker

He is co-author of the bestseller Strategic Brand Management (the best-selling mm reference book for more than 10 years in a row) of which the 5th edition will be published in 2022 - completely focused on social and sustainable brand building. He conducts research on sustainable (brand) trust inside and outside the brain at the University of Groningen. He is also the creator of Build Bridge Bond methodology for sustainable brand leadership; and initiator of WorldBrainWave .com - research platform for a better world. He teaches brand management, UX, behavioral psychology and neuroscience at Hanzehogeschool Groningen and the University of Groningen. His main mission is to promote future-oriented sustainable brand thinking, trust and leadership, as this motivates people and companies to change their behavior and look more positively to the future.

Book now this engaging speaker who 'translates science with playful ease into experience with challenging humor, highly recommended!'

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