A sharp lecture on the different generations, workers and consumers. Work ethos, buying behavior and dynamics in the different groups.
"Generational Differences in HR and Consumer Behavior: From Boomers to Gen Z"
In an increasingly rapidly changing world, generational differences occupy an important place within the HR and consumer behavior field. Each generation - from the Baby Boomers to Generation Z - brings unique characteristics, needs and values. This has a direct impact on their work attitudes, preferences, loyalty and buying habits.
What to expect During this inspiring lecture, top trend watcher Lieke Lamb dives deeper into the characteristics of different age groups and how organizations can effectively respond to this diversity. You will gain insight into:
HR strategies that match the needs and expectations of different generations.
Consumer behavior from young to old: how each generation stores, builds brand loyalty and makes
choices.
Changing values and preferences: what is important to each generation, and how can you respond to this as a company?
With practical examples and concrete tips on how organizations can operate flexibly and purposefully in a multigenerational market. This lecture is indispensable for HR professionals, marketers, and anyone who wants to delve into the dynamics between generations and their impact on business operations and customer experience.
Join us and discover the power of generational diversity!
This lecture offers valuable insights for understanding and leveraging the unique characteristics of each generation. Perfect for professionals looking to respond to the changing marketplace and workplace!
Reviews
, Marco
Top speaker. Communication was also very good. The audience kept listening attentively.
, Arjan
For our international group, Lieke delivered an enthusiastic and inspiring talk that perfectly matched the themes and other presentations during our meeting
, Kamer van Koophandel
I personally know of no other person in the Netherlands who is involved in as many innovative projects as Richard Lamb. This comes to the fore during his work as a speaker, chairman and brainstorm moderator through the dozens of examples he tells in a whirlwind and particularly motivating way. A true inspiration. He unites in himself the combination of trendwatcher, advisor and journalist. He is therefore pre-eminently the person to guide you on the road to tangible success. (via Google)
, InterContinental Amstel Hotel
Richard Lamb’s contribution for your business will show you where to focus on in the nearby future. Not only eye-opening but also confronting and dynamic in a good atmosphere. In combination with his book you will experience his presentation as a solid tool for inventive and new insights. (via Google)
, Pascaud Beauty Innovations
Richard Lamb is a perfect guest speaker for us. Our clients were enthused by his way of presenting. The brainstorming session made them realize what unprecedented business opportunities the future holds. (via Google)
, Thomas
Richard Lamb is a professional! Always responds quickly and keeps all appointments
, De Reus Media
Yesterday I watched a great speaker perform. What a tremendous pace you put into your story say!!! Also, your timing and the calmness and self-assurance you exude is very professional, making it just wonderful to go all the way with your story. Content also very strong and varied. The audience in attendance was thrilled with the audio/visual violence that came roaring at them from that Mr. Lamb. (via Google)
€ 2.599,-
act price ex 21% VATThe request is non-committal.
Artist will respond with question/proposal.
After that, you can complete the booking.